Just another campaign
Every so often marketers come up with ludicrous campaigns that question the sanity of this profession. This is one such scheme devised by a local insurance company and currently in full steam.
Ironically titled as ‘Deal with guilt” the insurance company offers vehicle owners involved in a car accident with air tickets!
The TV ad goes something like this:
- A family guy is packing his bags, about to leave on a plane journey
- His daughter looks on with a sad faces.
- Eventually asks why and where the father is going
- Father’s reply: I’m going on a holiday overseas because I won an air ticket when I met with that accident!
- Daughter: What happens to the other guy who was in the accident?
- Father: Oh! He’s going with me too!
The marketer’s desired action from the audience –
- Switch over to this insurance provider
- Go, crash your car on to someone else’s
- Fly off on holiday with the person you knocked down
Funny? Ingenious? Absurd? Creative?… I’m having trouble deciding. Whichever it is, someone ought to be moderating advertising.
<a href=”http://www.flickr.com/photos/36614889@N00/11357463/” title=”penguin by cnystrom, on Flickr”><img src=”http://farm1.static.flickr.com/10/11357463_fc442ad946.jpg” width=”500″ height=”278″ alt=”penguin” /></a>
Advertisement
I have heard this advert on the radio. Does nothing to me. Infact I think it is a cheap attempt at trying to attract customers. I don’t think it will work as effectively as the company might expect as airticket can be cheaper than a full tank of petrol these days (of course depending on the destination).
On a more ethical note, I think it is quite irresponsible of this company to send out the message that it is okay to have an accident.
On a related note, I heard another insurance company offering to give a free cover on the 2nd year, if you don’t have an accident in the first year (didn’t check out the fine print though). Now that is clever and responsible marketing in my opinion.
Bimal
November 22, 2010 at 3:59 am
Exactly Bimal! I’m surprised that they expect it to work at all. There should be some form of a regulatory body to monitor this type of irresponsible marketing.
Kokila de Silva
November 22, 2010 at 6:54 am